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G.E. appliances
From the simple being of building a “light bulb” by Thomas Edison, GE appliance today has many first to there name. You can traces back the beginnings of the company, when Thomas A. Edison, established Edison Electric Light Company in 1878. Then a merge in 1892, between the two companies namely, Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. An interesting fact is that GE is the only company listed in the Dow Jones Industrial Index today which was also included in the original index in 1896.
If you do your reading on the company, you would realize that GE appliance has always committed to leadership in the "next generation" of technology. The company has strived towards being a well-positioned company to drive growth for the future by developing technical excellence in each business and increasing new product growth. The company has achieved this status by investing in global research. It is more than an ad line for GE when they say “GE transforms imagination into exceptional products.”
GE appliances have done their part in Customer Focus. The company is very often found to be stating that their success has comes from the fact that the company and its product designers are very customer focus. To benefit the customer the company has gone beyond then just “product designs” now the company also offers expertise in matters like financial, service and technology industries - maximizes customer profitability and ensures quality. The company offers products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials.
GE is a true globe company. It serves customers in more than 100 countries and employs more than 300,000 people worldwide. Not only does it use Globalization in selling products and employment, but also in resourcing raw materials, components, and products. It means globalizing every activity of the company. GE Appliances manufactures and sells home appliances, such as refrigerators, freezers, ranges, dishwashers, washing machines, dryers, microwave ovens, speed cooking ovens, room air conditioners, and water filtration, softening and heating systems. In addition, GE appliances offers the largest manufacturer's service organization in the appliances industry
